Hair PoetryKenwyn
Cape Town

Now on our shelves

Beamarry New York

where hair becomes poetry

Ten salon ranges, each built around a botanical hero ingredient and matched to a specific hair type. Formulated without sulphates, parabens or mineral oils, so your colour lasts and your scalp stays calm. Imported by Hair Poetry and available in salon.

  • Sulphate free
  • Paraben free
  • No mineral oils
  • Colour safe
  • Cruelty free
  • 380ml
Ask us on WhatsAppSee the ten ranges
The full Beamarry New York shampoo and conditioner range

The brand

Pure, natural, and beautiful

Beamarry New York builds every formula around botanical extracts rather than harsh detergents. The whole line is free of parabens, sulphates and mineral oils, and every product is cruelty free and colour safe. The brand runs its own factory and now supplies more than thirty countries.

What that means at the basin: a gentler cleanse that will not strip your colour or dry out your scalp, and a conditioner in every range designed to work as a pair with its shampoo.

Nourish and enhance the appearance of your hair, just as nature intended.

Beamarry New York brand poster showing the full shampoo range

The collection

Find your formula

Filter by what your hair is actually doing. Every range comes as a matching shampoo and conditioner in 380ml.

Showing all 10 ranges

Beamarry Macadamia Argan Smooth shampoo and conditioner

Macadamia Argan Smooth

For unruly, frizzy hair

Macadamia and argan oil cleanse without stripping, then seal the cuticle so hair reads smooth and glossy rather than fluffy.

  • Anti frizz
  • Shine
  • Softens
In salonShampoo & conditioner · 380ml
Beamarry Lemongrass Caviar Strength shampoo and conditioner

Lemongrass Caviar Strength

For oily, fine hair

Caviar extract with a marine plumping complex. Built for hair that goes flat and greasy by day two, with a long lasting fragrance.

  • Oil control
  • Volume
  • Anti dandruff
In salonShampoo & conditioner · 380ml
Beamarry Coconut Milk Moisture shampoo and conditioner

Coconut Milk Moisture

For dry, damaged hair

Coconut milk is rich in protein, coconut oil in lauric acid and vitamins K and E. The pair detangles, hydrates and makes combing out far less of a fight.

  • Detangle
  • Hydrate
  • Strengthen
In salonShampoo & conditioner · 380ml
Beamarry Vitamin Honey Volume shampoo and conditioner

Vitamin Honey Volume

For fine, oily hair

Honey is both a humectant and an emollient, so it holds moisture while it smooths. The result is weightless volume instead of the coated, heavy feel most volumisers leave.

  • Weightless lift
  • Softens
  • Retains moisture
In salonShampoo & conditioner · 380ml
Beamarry Shea Butter Jojoba Hydrate shampoo and conditioner

Shea Butter Jojoba Hydrate

For dry, frizzy, damaged hair

Jojoba oil carries vitamins A, B and E plus calcium and magnesium, and shea butter moisturises hair and scalp without leaving residue. A rich lather, deep hydration, gentle enough for daily use.

  • Deep hydration
  • Anti frizz
  • No residue
In salonShampoo & conditioner · 380ml
Beamarry Keratin Protein Repair shampoo and conditioner

Keratin Protein Repair

For damaged, colour treated hair

Keratin is the essential structural protein of hair. This pair improves the tensile strength of the fibre and refreshes dryness, which makes it the one to reach for after bleach or heat damage.

  • Strengthens
  • Repairs
  • Hydrates
In salonShampoo & conditioner · 380ml
Beamarry Argan Oil Marula Color Protect shampoo and conditioner

Argan Oil Marula Color Protect

For colour treated hair

Argan and marula oil in a colour safe base, formulated to slow fading and keep tone rich between appointments. Smooths as it protects.

  • Anti fade
  • Silky shine
  • Daily use
In salonShampoo & conditioner · 380ml
Beamarry Lavender Biotin Purple shampoo and conditioner

Lavender Biotin Purple

For blonde and grey hair

A purple toning pair that neutralises yellow tones and brassiness while biotin supports the hair fibre. Brightens and protects colour, and helps with split ends.

  • Anti brass
  • Brightens
  • Colour safe
In salonShampoo & conditioner · 380ml
Beamarry Rose Oil Orchid Nourish shampoo and conditioner

Rose Oil Orchid Nourish

For dry, thirsty hair

Orchid oil carries elastin, vitamins and a high efficiency hyaluronic acid, while rose oil moisturises and softens. The gentlest nourisher in the line.

  • Nourishes
  • Softens
  • Adds moisture
In salonShampoo & conditioner · 380ml
Beamarry Rosemary Tea Tree Energy shampoo and conditioner

Rosemary Tea Tree Energy

For thin, fine hair and flaky scalp

A gentle cleansing formula with rosemary, tea tree, ginger, ginseng and jojoba seed oil. Balances an oily scalp and targets dandruff and itching at the root.

  • Anti dandruff
  • Anti itch
  • Balances scalp
In salonShampoo & conditioner · 380ml

From the brand

Before and after

Comparison imagery supplied by Beamarry for each range.

Before and after using Vitamin Honey Volume
Vitamin Honey VolumeFine, oily hair
Before and after using Shea Butter Jojoba Hydrate
Shea Butter Jojoba HydrateDry, frizzy hair
Before and after using Keratin Protein Repair
Keratin Protein RepairBleached, damaged hair
Before and after using Rose Oil Orchid Nourish
Rose Oil Orchid NourishDry hair

Images are supplied by the manufacturer. Individual results vary with hair type, condition and how the products are used. Ask us in salon and we will tell you honestly which range suits your hair.

Not sure where to start

Matched to your hair type

Beamarry maps each formula to a hair type. Bring these to your next appointment and we will work through it with you at the basin.

Beamarry hair type selector showing Vitamin Honey, Keratin Protein, Coconut Milk and Tea Tree rangesBeamarry hair type selector showing Jojoba, Orchid, Biotin, Caviar and Marula ranges

Take the range home

Tell us what your hair is doing and we will match you to a range. Message us on WhatsApp or ask your stylist at your next appointment.

Message us on WhatsAppBrowse the ranges

Beamarry and Beamarry New York are trademarks of their respective owner and are distributed in South Africa by EMSA Distribution (Pty) Ltd. Product imagery is supplied by the manufacturer. Product information on this page describes the manufacturer's own positioning and is not a medical claim. If you have a scalp condition, please speak to a healthcare professional.